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JIRA & Salesforce Integration for Automotive SaaS

A mid-sized SaaS provider specializing in digital solutions for the automotive industry. They deliver a platform designed for auto repair shops and dealerships, offering CRM, web design, customer feedback, and business analytics. Their clientele includes independent repair shops, tire shops, and service centers, aiming to streamline customer interactions and service management.

JIRA & Salesforce Integration for Automotive SaaS

Overview

A mid-sized SaaS provider specializing in digital solutions for the automotive industry. They deliver a platform designed for auto repair shops and dealerships, offering CRM, web design, customer feedback, and business analytics. Their clientele includes independent repair shops, tire shops, and service centers, aiming to streamline customer interactions and service management. The client used Salesforce Service Cloud to manage customer inquiries and service requests while their internal development and product teams relied on JIRA for issue tracking and software enhancements. The absence of integration between these systems resulted in operational inefficiencies and delayed issue resolution, ultimately affecting customer satisfaction. To address this, the client engaged Motion Pexels to develop a seamless integration between Salesforce and JIRA, enabling automated data synchronization and improved collaboration.

Solution

Motion Pexels implemented automated ticket creation using middleware. Whenever a case was logged in Salesforce, a corresponding issue was automatically generated in JIRA with key details like issue title, priority, and customer information.

Business Value

Motion Pexels’s integration solution delivered significant operational and customer service improvements, including:

Technologies

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